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New developments in B2B marketing list acquisition
Photo credit: Wikipedia To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target...
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Referrals: The Best New Business You Can Get
Photo credit: Aidan Jones Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even...
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Push versus Pull Marketing: In B2B, You Need Both
Photo credit: Aimar (Nidde) The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What?...
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Beware of dubious data providers: a 9-point checklist
(Photo credit: Tim Morgan) Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B2B marketer, I am always interested in new...
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